marketing | pharma naming

Value-based care necessitates big changes for pharma marketers, says digital pharma agency

by Beth Snyder Bulik / FiercePharma

2 min read

Value-based care necessitates big changes for pharma marketers, says digital pharma agency

Much has been discussed, and some dismissed, when it comes to value-based care in the pharma industry. However, no one can deny that the...

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How sustainable are branded generics?

Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...

Drug Name Confusion: why you need professional naming

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A group of global experts convened by WHO has agreed on new names for monkeypox virus variants, as part of ongoing efforts to align the...

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Sanofi launches Impact® brand of medicines for low-income countries

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Branded Generics: What They Are and Why They’re Profitable

Branded generic drugs attach proprietary names to generic drug molecules and may be marketed similarly to how branded drugs are. picture...

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It took a global pandemic to end the nine-year reign of AbbVie’s Humira as the world’s best-selling pharmaceutical product—and the final...

Drug submissions: Procedures to reach regulatory approval

Before a new drug or biologic can go to market, a drug submission must be compiled and filed with all relevant regulatory agencies to...

How pharmaceutical names influence the way consumers and doctors view medicines

Does the way pharmaceuticals are named matter when it comes to consumer and healthcare providers? The FDA wants to find out. Although the...

All in a name: safety first

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Naming your asset – or more specifically, navigating the regulatory obstacles and variables of gaining name approval – is critical to...

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Generic drug manufacturers obtain FDA approval for non-patented indications by carving out from its label any approved use that is still...

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Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency

The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...

How does the FDA 'approve' medical products?

You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...

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Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such...

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What Is an Active Pharmaceutical Ingredient (API)?

The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...

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Branding: When One is Not Enough

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Liposomal medicine names to be changed to avoid errors

The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...

The difference between pharmaceutical and biotechnology

While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...

Biosimilar names may affect pharmacist dispensing habits

How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...

Branders give products an identity

In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...

The top 10 drugs of 2024

EvaluatePharma analysts predict AbbVie's Humira will top pharma's sales charts in 2024, followed by Merck's Keytruda and Celgene's...

FDA Draft Guidance Requiring Distinct Naming for Biosimilars

Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency ATLANTA – The American College of Rheumatology (ACR) today...

A drug by any other name would work just as well — making sense of drug names

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FDA Approves First Sensor Pill to Alert Doctors When It’s Ingested

The U.S. Food and Drug Administration (Silver Spring, MD) has approved a pill that includes a sensor that digitally tracks if patients...

Can you teach old drugs new tricks?

Faced with skyrocketing costs for developing new drugs, researchers are looking at ways to repurpose older ones — and even some that...

'Accelerated approval' drugs: How well are they studied?

When an investigational prescription drug shows promise for treating a serious illness or filling an unmet medical need, the Food and...

The FDA just approved the first direct competitor to a billion-dollar cancer drug

As it stands right now, biosimilars can't be used interchangeably with branded versions, meaning if you were to get a prescription for a...

Role of brand is 57% more likely to influence a recommendation compared to two years ago

A new report conducted by health branding agency InterbrandHealth measures the value that brands alone provide pharmaceutical companies....

What’s in a name? Billions of dollars in tech costs for biosimilars

A new US FDA guidance on how biological products licensed under the Public Health Service Act (PHS Act) need to be named is playing havoc...

How drug development is speeding up in the cloud

Developing a drug from a promising molecule to a potential life-saver can take more than a decade and cost billions of dollars. Speeding...

Globalization in the pharmaceutical industry

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Why Biosimilar Drug Names Contain Unhelpful Gibberish

Have you ever wondered how drugs are named? Is there ever a discernible meaning behind drug names? Who manages this mess anyway–drug...

Behind potent drug names, a complex mix of ingredients

Firms must navigate legal and linguistic hurdles for approval They are the public face of products that can take many years and hundreds...

Introducing The New Association For Accessible Medicines (AAM)

The Generic Pharmaceutical Association (GPhA), the US largest trade group representing generic pharmaceutical and biosimilar companies,...

FDA Reiterates Decision on Suffixes in Biosimilar Naming

A Federal Register notice from FDA addressed comments on the guidance on Proprietary Naming of Biological Products and the agency’s...

Behind potent drug names, a complex mix of ingredients

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New diagnostic name for stigmatizing term obesity

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The rise of global consumerism has shifted the healthcare landscape tremendously. People expect sophisticated levels of transparency and...

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CNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have...

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