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What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
By Paul Norman / Pharmaceutical Executive Europe
7 min read


FDA Approves Zarxio, First Biosimilar Drug
The approval paves the way for alternatives to an entire class of complex and costly drugs to go on the market. Most brand-name drugs...
From www.nytimes.com
5 min read


Double Trouble: Consumer awareness of look-alike names
From www.consumermedsafety.org Coming up with a name for a new medicine isn’t as easy as you think. Drug companies look for names that...
selected & edited by #pharmanaming.com
2 min read


Utrecht Centre of Excellence for Affordable Biotherapeutics
Utrecht University (The Netherlands) and the World Health Organisation (WHO) will work together to make affordable patent-free medicines...
Utrecht University
2 min read
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