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selected & edited by #pharmanaming.com
3 min read
All in a name: safety first
Most companies when naming a drug want to use something catchy and simple, which will not confuse doctors or patients and maintain safety...
selected & edited by #pharmanaming.com
3 min read
Drug Name Development: Regulatory Changes You Need to Know
Naming your asset – or more specifically, navigating the regulatory obstacles and variables of gaining name approval – is critical to...
selected & edited by #pharmanaming.com
9 min read
Drug repurposing and skinny labels
Generic drug manufacturers obtain FDA approval for non-patented indications by carving out from its label any approved use that is still...
By Bronwen Morgan
1 min read
Pharma product launch optimisation tool
US — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder...
Clayton Tolley
4 min read
Naming Your Brand
In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product Choosing a name...
Jocelyn Givens on Rheumatology.org
1 min read
Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency
The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...
By David McNamee/medicalnewstoday.com
6 min read
How does the FDA 'approve' medical products?
You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...
By Gary Martin on www.pm360online.com
3 min read
The Secret Formula Behind Every Drug Name
Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such...
Written by digital content agency Subsign
4 min read
Branding and design in the medical/pharma industry
Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
Owen Health (www.weareowenhealth.com)
3 min read
Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...