pharmanaming

Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...

The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...

Drugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...

When a new disease is identified in a group of patients it needs a name so it can be described, researched and treated. But, unlike...