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by Andres Nicholls on brandquarterly.com
4 min read
Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry
The rise of global consumerism has shifted the healthcare landscape tremendously. People expect sophisticated levels of transparency and...
By Susan Scutti, CNN
9 min read
'Creation engineering': The art and science of naming drugs
CNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have...
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