pharmanaming

From www.theguardian.com What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a...

from www.mmm-online.com Since the birth of branding, and particularly in the advent of the “like,” people have been using brands as a...

Sponsors filing a drug submission must also provide a brand name assessment as part of the drug safety and effectiveness evaluation. The...

Farxiga. Hetlioz. Otezla. Zykadia. No, these are not the names of distant planets visited by the starship Enterprise. They're the brand...

Biogen's ($BIIB) recent change back to its original name - from the decade-old merger name Biogen Idec - made sense in many ways. Along...

Companies are scrambling to get into the immunotherapy market, which experts think could eventually be worth up to £26bn a year in sales....

As we start our column in earnest, we thought we should perhaps state our position, be clear on some boundaries and definitions of what...

Not only is the process of christening a new product a lot trickier than it sounds, the most obvious candidates can be the most perilous....

There’s no question that biosimilars are a revolution in life sciences. The development of these complex medications made from living...

India had exported medicines worth $15.2 billion (about Rs 97,000 crore) in 2014-15, an increase of 5% over the previous year’s figure....